The Power of Quality and Delivering What Customers Want

The good, the bad, and the ugly of building a great quality assurance program. Here’s everything you missed from our latest webinar with Thrasio.

For many sellers, the only thing harder than starting a business on Amazon is maintaining that business. When you’re your own boss, it can be difficult to know if the steps you’re taking for your brand are going to be ones that not only save you time and money but also meet your goals and provide your definition of success.

That’s why Helium 10 has once again teamed up with FBA aggregator Thrasio to bring thriving sellers our newest webinar, From Selling to Sold: How an Aggregator Can Benefit Your Business on Amazon

As one of the largest FBA aggregators on the market, Thrasio has proven itself to be a vital component in expanding category-leading private label businesses on Amazon. They specialize in growing brands and launching products onto the global stage. When a successful business has outgrown the market and is looking to sell, Thrasio is the solution.

In our latest collab, Carrie Miller sat down for a virtual chat with Thrasio’s Senior Director of Supply Chain Axel Gonzalez to discuss the sheer power and importance of quality assurance.

The impact of a quality product

When it comes to building customer loyalty, first impressions are everything. Starting off on the wrong foot —whether it’s bad reviews, product recalls or negative press— can send you and your brand stumbling down a problematic path. Fortunately, many customer satisfaction missteps are avoidable when the right protocols are put in place. That’s why it’s so important to set yourself and your product up for success early. 

5 steps to a quality assurance program

Alex gives a detailed, step-by-step breakdown of what you need to ensure your products are the best in show and hitting all the right marks. He covers everything from understanding the function of your product to finding the right inspectors to knowing how often to test your products (spoiler: it’s often.)

A case study in form, fit, and function

In the webinar, Axel and Carrie give a real-time example of how to apply these strategies to a current Thrasio product successfully. They looked at the key characteristics against which to measure product quality:

  • Form: The product’s aesthetics and its unique physical characteristics that set it apart from others on the market.
  • Fit: The product’s components and how the mechanics interconnect and work together making it streamlined and easy to use.
  • Function: The product’s ability to deliver value as promised. Does the product successfully do what it’s supposed to?

Being able to confidently identify and understand these types of questions is critical to building a brand and providing products that add value to the lives of your customer.  

Person writing down all the essential terms associated with quality assurance

Quality drives growth and growth drives success.

Great quality assurance is an ongoing process that requires constant attention to make sure you’re meeting and exceeding customer expectations. This webinar reminds us that all products are unique but they need the same level of care and attention to foster customer loyalty. Taking steps to give your products the best chance to build that loyalty is what’s going to keep your customers coming back. 

This is just a taste of the valuable nuggets of information discussed in the webinar. Be sure to catch From Selling to Sold: How an Aggregator Can Benefit Your Business on Amazon for a full breakdown of how to add even more value to your product and your brand. And to explore quality assurance further, check out the first edition of Sell-Bent, Thrasio’s digital magazine for sellers.

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