What do perfect Amazon listings look like? For many new sellers, an optimized product listing on Amazon may be hard to imagine if they don’t know what to look for.
We have found three great examples of expertly crafted Amazon product listings that demonstrate listing optimization you can strive to replicate.
The Secret to Perfect Amazon Listings
The components we highlight in these listings will follow what was covered in a recent blog: How to Perfectly Optimize Your Amazon Product Listing:
- Keyword placement
- Images
- Price
- Reviews
The three listings featured are an LED Tactical Flashlight, a Charcoal Scrub, and a Fat Burner Supplement. Each listing exhibits many effective best practices when it comes to Amazon listing optimization.
For more detailed information on building out your Amazon product listing, check out The Ultimate Guide to Amazon Listing Optimization below:
Keyword Placement
Arguably one of the more important parts of your listing to get right is placing your powerful keywords in prime locations.
To map where our three featured listings have placed their keywords, let’s run each ASIN through Cerebro to discover their top keywords:
LED Tactical Flashlight
Charcoal Scrub
Fat Burner Supplement
While there are certainly other keywords that this listing is ranking for, we decided to run the results through the Amazon’s Choice filter in Cerebro. With this filter set to “Analyzed Products,” we were able to discover the high volume keywords that this product has also earned the badge for, demonstrating hyper relevancy and commercial intent of these keywords.
Additionally, keywords that would not fit well into the product information, such as competitor brand names, were removed.
With these results in hand, let’s check out where each set of keywords has been used in its respective product listing:
LED Tactical Flashlight
Charcoal Scrub
Fat Burner Supplement
Images
Keywords may get the attention of Amazon when indexing and ranking your listing in the search results, but it is often your images that capture the attention of potential customers. Your main image must capture the attention of your target audience while maintaining compliance with Amazon TOS. Your main image must be your product on a blank white background. You may see competitors including other graphics in their main image, but that is against Amazon TOS.
Here are examples of what an enticing main product image looks like:
Beyond the main image, each product listing has a few additional slots for more images, giving sellers a chance to show off the product’s use, features, and functionality. These additional images (and one promotional video) can range in their roles:
Product Information or Infographic
Product Features
Product Promotions or Deals
Price
Pricing can be a tricky thing among product niches. As a seller, you typically have two choices when it comes to establishing a price on your product listing:
- Price your product competitively to your competitors to attract bargain shoppers
- Price your product higher than competitors, but also add something extra to enhance the perceived value of your product; increased value can be things like better product quality or an extra accessory or feature not seen in competitor offerings
Here is how our three featured products compare in price to 10 of their top competitors (without discounts or sale prices):
LED Tactical Flashlight
Featured product price: $21.99
Competitor pricing:
- $20.47
- $15.95
- $15.99
- $31.49
- $15.99
- $16.99
- $12.29
- $19.99
- $19.99
- $13.99
Given the range of prices among the top competitors, this seller opted to choose a higher price for a higher quality product as a 2-pack and bundle in a few additional accessories to sweeten the deal.
Charcoal Scrub
Featured product price: $16.62
Competitor pricing:
- $37.99
- $12.90
- $28.00
- $16.87
- $14.97
- $34.99
- $10.99
- $8.88
- $5.64
- $10.79
Given the range of prices among the top competitors, this seller opted to choose a middle-ground price for a higher quality product in addition to coupon and auto-ship discounts.
Fat Burner Supplement
Featured product price: $49.99
Competitor pricing:
- $29.99
- $29.99
- $49.99
- $49.99
- $24.99
- $16.96
- $29.99
- $19.99
- $27.28
- $19.99
Given the range of prices among the top competitors, this seller opted to choose a higher price for a higher quality product that is also endorsed by a celebrity in the fitness space.
PRO TIP: If your product is a consumable or something that can be ordered every month, setting your pricing to include a discount for auto-ship may also entice shoppers and increase conversion rates.
First Purchase Coupons
Offering a small discount on a customer’s first purchase is another trick you can employ when trying to earn a loyal customer. It is also a clever way to lower your price more so than your competitors, if only on the first purchase, so it appears like you are offering a better deal to buyers.
Reviews
Product reviews can also be tricky business because while you want to have as many reviews as possible, you are also aiming for a high star rating. Through their offerings in quality, price, and probably customer service, our featured products have each earned 4.5 star ratings with at least several hundred reviews.
LED Tactical Flashlight
Charcoal Scrub
Fat Burner Supplement
When your listing is newer, optimizing your listing to be as informative as possible, fair pricing, and excellent customer service and engagement can more often than not earn you the reviews you desire.
However, it should be noted that you must never break the Amazon TOS rules regarding customer reviews. The company has been cracking down on fake reviews, causing many sellers who once had many reviews to be left with significantly less.
What factors to an optimized Amazon listing do you think are important?
Let us know in the comments below!
Original post from 3 Perfect Amazon Listings Every Seller Should Model – Helium 10
