Everyone knows that Amazon leads the world when it comes to online sales. But did you know that many of the items on Amazon actually come from third-party sources?
Not only that but Amazon stocks and ships the products for these vendors, freeing them from endless hours of tedious labor. The term for this program is Fulfillment by Amazon (FBA), and it’s used by companies of all sizes across the globe.
This Amazon selling method opens up a vast opportunity for entrepreneurs like yourself–if you have the ability to select, track, and manage your item inventory. There are several tools that can help you with this endeavor, making it challenging to identify the most suitable ones for your business.
In this post, we’ll look at eight of the best Amazon FBA tools so that you can boost your sales today. We’ll also highlight how your business can leverage each tool to increase visibility and generate a profit.
- Keyword Research
- Product Research
- Listing Optimization
- Analytics
- Inventory Management
- Marketing
- Fraud Detection
- Customer Relations
- Amazon FBA Tools: FAQs
- The Best Amazon FBA Tools on Helium 10
Keyword Research
Amazon FBA is a big opportunity, but having terrific products will do you little good if no one knows they exist. That’s why choosing the right keywords is so important. A powerful keyword research tool can help you find the best keywords for your product listings. This way, users that are most likely to buy engage with your product.
Helium 10 offers three high-powered tools to help you achieve this important goal:
- Cerebro harvests insights from your competitor’s keyword campaigns, so you can know what’s working for them and what may also work for you.
- Magnet 2 drives organic traffic to your product page by choosing specialized and long-tail keywords directly related to your inventory.
- Misspellinator is one of the most innovative digital marketing tools available anywhere. It searches for commonly misspelled keywords, so you can include these terms in your outreach efforts. It’s a great way to harvest this little-known source of traffic.
Product Research
Every product sold on Amazon’s website has its unique Amazon Standard Identification Number (ASIN). This system allows the company to track its millions of sales daily.
The ASIN system also allows people like you to know what items are currently trending, so you can decide what products to sell through the FBA program. However, you’ll need the right product research tools to leverage this system.
A great choice is Helium 10’s Amazon Black Box FBA Product Finder. It allows you to manage sales trends, uncover key pieces of data, and even focus on your particular niche. This way, you don’t duplicate the efforts of others.
Listing Optimization
A listing optimizer is one of the best Amazon FBA tools you can have since it simplifies and systematizes the otherwise overwhelming challenge of creating your product list. Here at Helium 10, we offer our own proprietary Amazon product listing software that excels at this task.
Analytics
Data analysis is essential for knowing how well your sales campaign is going. It’s especially important to track three factors:
- Your sales volume and profit margins.
- Your competitor’s current performance.
- Your keywords and how well they’re doing.
Helium 10 has a complete suite of Amazon seller tools that will allow you to harvest this data with at-a-glance ease.
Inventory Management
It’s not enough to simply stir up interest in your product. You must also maintain sufficient inventory to meet customer demand. Otherwise, Amazon may penalize or even cancel your account entirely.
At Helium 10, our inventory management software allows you to check your supplies, adjust lead times, send new shipments to Amazon, and perform other vital tasks with a few clicks of a mouse. That way, you can keep your products in stock and ship on time.
Marketing
Properly promoting your products means optimizing two crucial digital marketing features: pay-per-click (PPC) and landing page design. Otherwise, you risk wasting your limited funds on sales campaigns that fail to achieve their objectives.
At Helium 10 we offer two powerful options with this in mind. They are:
- Adtomic—Our AI-powered analysis tool gives you a data-enriched picture of how your PPC campaigns are doing, so you can fine-tune them for maximum profitability.
- Portals—Portals allows you to easily build product landing pages that will optimize your sales and encourage users to become repeat customers. It even has handy features like thank you pages and email opt-in lists.
Fraud Detection
Unfortunately, the Amazon marketplace is full of unscrupulous dealers who peddle knock-off replicas of popular products. The last thing you need is for one of these scammers to target your business.
That’s why you need a fraud detection tool that will constantly monitor the ASINs within Amazon’s environment and alert you of potential counterfeiters. This is another service that Helium 10 offers to online merchants for their convenience.
Customer Relations
Providing great products and incredible prices is only part of the formula for success. You must also ensure that your customers enjoy every aspect of the purchasing process. This means thanking them for their business and addressing any concerns they may have. Helium 10 has an automated email communications tool designed specifically for this purpose.
Amazon FBA Tools: FAQs
Which is the best tool for Amazon FBA?
Every Amazon-based business is unique, so a tool that proves essential for one vendor may be less valuable to another. The best way to ensure you have everything you need is to focus on all eight of the categories discussed in this post. Fortunately, our product suite is equipped with all the tools necessary for success.
Is Amazon FBA profitable?
The answer is that Amazon FBA can be worth it, provided you have the right tools to analyze and maximize every aspect of your business. Most vendors who fail to make a profit may ignore one of the eight crucial areas listed above. The more thorough understanding you have of your Amazon storefront, the better your chances of achieving success.
Do I really need to use Amazon FBA tools?
You may be able to get by without a single tool for Amazon sellers, but only at the cost of endless effort and added stress. The small amount of money you will invest in your tools will more than pay for itself with increased profits. Plus, leveraging the tools at your disposal can allow you to spend less time on tedious tasks and focus on other vital aspects of your business.
The Best Amazon FBA Tools on Helium 10
The biggest objection that most people have to use Amazon seller tools is the associated costs, and we certainly understand this concern. Here at Helium 10, we offer discounts, free plans, and other special incentives that can save you hundreds of dollars versus other services.
Find out more about our products by signing up or speaking with one of our Customer Success representatives today. With us in your corner, you can enjoy more sales and increased engagement from your Amazon business.
